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The Transparency Imperative: Product Labeling from the Consumer Perspective

This report gives insights and examines the many aspects of consumers' desire for transparency, and provides guidance for industry next steps. Get your free copy to learn more.

Summary & Key Findings

This Food Marketing Institute & Label Insight report on transparency examines many aspects of the topic and provides guidance for industry next steps. Those steps include the need to further embrace transparency; relay information beyond just ingredients; understand the specific needs of key shopper groups; meet the increased expectations of online shoppers; and track changing consumer preferences as this trend progresses.

Key findings include:

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